Suchergebnisse

The USA is spreading their political, military, economic, scientific, artistic and cultural mission throughout the world. The aim of this paper is to bring to the attention the Americanization of the Croatian language particularly evident in the newly adopted language manners, in teenage language, in specialist languages, in the field of advertising and in political correctness. The spread of Americanization of the Croatian language has both negative and positive effects. Positive effects can be ragarded as enrichment of the Croatian language, whereas the negative ones endanger its deep structure. Positive effects should be supported and negative minimized through the cooperation between experts in linguistics and politics.

Since the nature of the Serbo-Croatian varieties is seen as having political implications, many researchers of Serbo-Croatian have built theories to support either an ideology of togetherness, which glosses over the differences between the standard varieties, or an idology of separateness, which treats the varieties as completely separate languages. The main ideologies of togetherness are the Illyrian Movement, 'Serbo-Croatism', 'Yugoslavism', and 'Naški'; examples of ideologies of separateness, which arose in reaction to these, are Silić's tridialectal "language as a standard", Brozović's Central South Slavic "diasystem", Babić's "language level", and Marojević's "Serbs all and everywhere". As sociolinguists, we should beware of letting ideologies guide our research.